Avijit Gupta

Founder


THE STORY OF MR AVIJIT GUPTA RISING FROM RAGES TO RICHES IS INSPIRING. BARELY AT 18, HE STARTED HIS CAREER AS A DIRECT SALES PERSON IN BATA STORE AT SEALDAH (KOLKATA). FRESH OUT OF SCHOOL, AVIJIT BARELY HAD KNOWLEDGE OF THE FOOTWEAR INDUSTRY. HOWEVER, AS A FAST LEARNER AND WITH AN EYE FOR DETAIL, HE GRADUALLY CLIMBED THE CORPORATE LADDER. HE CAUGHT THE PULSE OF THE DOMESTIC FOOTWEAR MARKET AND LEARNED CUSTOMER’S PSYCHOLOGY. IN THE SPAN OF FIFTEEN YEARS IN BATA FROM 1992 TO 2007, AVIJIT’S VALUABLE CONTRIBUTION WAS RECOGNIZED AND WON SEVERAL ACCOLADES. HE FURTHER EXPLORED CAREER OPPORTUNITY IN SPENCER RETAIL (EAST UP), LIBERTY SHOES (MUMBAI) AND KHADIM INDIA (KOLKATA). HE ALSO SUCCESSFULLY PACED THE PROFESSIONAL JOURNEY IN IMPRINTS INFRASTRUCTURE & RETAIL FOLLOWED BY MILEAGE ACTIVEWEAR IN KOLKATA AS THE BUSINESS HEAD. THE SHY 18 YEAR OLD ROSE AS A VISIONARY EXPERT WHO ACQUIRED DEEP KNOWLEDGE OF THE GROWING TRADE AND IMBIBED ALL ASPECTS OF THE VAST FIELD. HIS EXPERTISE IN MARKETING, BUSINESS DEVELOPMENT, CHANNEL SALES AND RETAIL OPERATIONS STRENGTHENED HIS ENTREPRENEURIAL SKILLS. HIS VISION, MARKET REACH AND NETWORK HELPED HIM CASH ON THE OPPORTUNITIES FOR HIS INDEPENDENT BRAND DURONTO. AVIJIT’S 21 YEARS OF PROFESSIONAL JOURNEY ENDED WITH THE BEGINNING OF HIS OWN VENTURE DURONTO FOOTWEAR IN 2013.